• Founded in Vietnam by ex-Lazada management & passionate Ecommerce veterans
  • We received our seed funding
  • Expanded to Philippines and Indonesia
  • Opened our regional office in Singapore in January
  • Received Series A funding to fuel our regional growth
  • Expanded to Thailand with our Bangkok office opening
  • Launched our local Singapore business
  • Supported our first Malaysia brands
  • Received our pre-Series B funding
  • Completed our regional presence by opening our local Malaysia office in January
  • Launched our social commerce and brand.com offerings

Who we are

What makes us different?

Omni-Channel

We offer an end-to-end solution of all services needed to establish and grow a brand’s presence on the leading ecommerce marketplaces in South East Asia, ranging from store management, graphic design and customer service to digital marketing, insights & analytics, fulfillment and delivery.

Regional Presence

We believe that our unparalleled regional presence in all six South East Asian countries allows for strong regional coordination, uniform reporting, accelerated learning and best practice sharing and synergies across countries for brands looking to win in ecommerce across the region. 

Team Expertise

Our team can tap on a wealth of prior platform and brand experience across all categories and functions to bring together unparalleled expertise to grow brand’s ecommerce business in SEA.

Omni-Channel

We offer an end-to-end solution of all services needed to establish and grow a brand’s presence on the leading ecommerce marketplaces in South East Asia, ranging from store management, graphic design and customer service to digital marketing, insights & analytics, fulfillment and delivery.

Regional Presence

We believe that our unparalleled regional presence in all six South East Asian countries allows for strong regional coordination, uniform reporting, accelerated learning and best practice sharing and synergies across countries for brands looking to win in ecommerce across the region. 

Team Expertise

Our team can tap on a wealth of prior platform and brand experience across all categories and functions to bring together unparalleled expertise to grow brand’s ecommerce business in SEA.

Omni-Channel

We offer an end-to-end solution of all services needed to establish and grow a brand’s presence on the leading ecommerce marketplaces in South East Asia, ranging from store management, graphic design and customer service to digital marketing, insights & analytics, fulfillment and delivery.

Regional Presence

We believe that our unparalleled regional presence in all six South East Asian countries allows for strong regional coordination, uniform reporting, accelerated learning and best practice sharing and synergies across countries for brands looking to win in ecommerce across the region. 

Team Expertise

Our team can tap on a wealth of prior platform and brand experience across all categories and functions to bring together unparalleled expertise to grow brand’s ecommerce business in SEA.

Meet our Leadership Team

Christopher Beselin

Chairman & Co-Founder, Intrepid Group

  • Founder & Chairman of fram^, first-ever Vietnamese company to be listed on NASDAQ
  • Co-Founder & Chief Executive Officer, Lazada Vietnam

Charles Debonneuil

President, Intrepid Group (SEA)

  • Co-founder & CMO, Lazada Group
  • Consultant, Bain & Company

Jasper Knoben

CEO, Intrepid Group (SEA)

  • APAC Ecommerce Lead, Philips
  • Marketplace Director, Lazada Vietnam
  • Consultant, Accenture

Thuy Ho

CFO, Intrepid Group (SEA)

  • Deputy General Director, Orana Vietnam
  • Deputy Managing Director, Epinion Vietnam

Alex Png

Chief People Officer, Intrepid Group (SEA)

  • Global Head, People Operations and Experience, Circles.Life
  • Global Head, People Culture and Employer Branding, Grab
  • Singapore Airlines

Hoa Trinh

Chief Product Officer, Intrepid Group (SEA)

  • Head of Product, Datamart Solutions
  • Lazada Operation & Planning Lead, Lazada Vietnam

Sean Lawlor

CEO, Intrepid Indonesia

  • Commercial Director, Food Panda Singapore
  • Vice President of Commercial Partnership, Lazada Indonesia
  • Head of Business Development, Pasarpolis.com

Orapa Tachochavalit

CEO, Intrepid Thailand

  • VP Merchandising and Operation at Central Looksi
  • Head of Lazada Business for Tesco Market Place at Tesco

Emmanuelle Gounot

CEO, Intrepid Vietnam

  • Head of US Local Marketing Strategy Uber
  • SVP Head of Transformation Project Lazada MY

Tina Bautista

CEO, Intrepid Philippines

  • Carousell/OLX
  • Samsung ecommerce, Ensogo, Living social, P&G
  • Over 12 years experience

Jan Bastiaansen

Regional Head of Growth and Projects, Intrepid Group (SEA)

  • Business Development Tmall & Partnerships AliExpress, Alibaba
  • Commercial roles in Retail & Aviation, Shell

Damisa Tseng-Prompoj

Regional Head of Brand Management, Intrepid Group (SEA)

  • Business Development Manager, Alibaba Group
  • Head of Retailer Partnerships, Lazada Group
  • CEO Office, Lazada Thailand

Pichitra Tachanirut

Regional Head of Marketing Solution, Intrepid Group (SEA)

  • Ecommerce Manager (Marketplace), Unilever
  • Regional Head of Display, Lazada Group

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